Rated 4.8 ⭐ by our customers

Imagine a truly irritation-free natural deodorant experience.

Natural deodorant redefined. Backed by our Irritation-Free Guarantee™
Our Satisfaction Promise: Use Rubb for 30 days. If you don't love it we'll refund you. 

Free shipping on orders £40

Over 30,000 Happy Customers

Back by our Irritation-Free Guarantee™

Free shipping on orders £40

Over 20,000 Happy Customers

Back by our Irritation-Free Guarantee™

I do not smell at all! Plus I don't get any redness, any irritation or any itching under my armpits. It's such a good product

Why you'll love Rubb
Natural deodorant backed by our Irritation-Free Guarantee™ 
Anna_Hand_Adult_FC_2_Shadow_800px-min

Shop our Best Sellers

Not sure where to start? We've put together our most popular bundle sizes to make it easy for you choose. 

Shop our deodorant tins

Our travel-friendly 30g Aluminium Tins are easy to reuse and recycle. Perfect for on-the-go, they let you apply Rubb deodorant by hand, ensuring smooth, even coverage. With our irritation-free formula, these tins make staying fresh and sustainable a breeze, wherever you are.
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White Grapefruit
& Pomelo

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Black Pepper
& Bergamot

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Forest Mint
& Citrus

bg-loobook

Sorrento lemon
& Citron

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Fragrance
Free

What Our Customers Say

The verdict is in. Our customers love Rubb and so will you. 
5_Gold_stars_108_x_16

Hands down the best deodorant I’ve ever used!

"I am usually allergic to everything. With most products, I’d at least get some sort of itch or stinging and I get none of that with this deodorant. I absolutely love this product! "
May Tan
Thailand 🇹🇭
5_Gold_stars_108_x_16

Loving it!

"Just started using this and so far so great! It’s kept me dry, smell-free and without irritation; I usually get a stinging itch and my armpits- so very thankful that I’m not experiencing any of these issues. PS, I love that the case is refillable"
Colz 
United Kingdom 🇬🇧
5_Gold_stars_108_x_16

Proven to work in Japan’s hottest summers

"Rubb just works. No irritation, no rashes. In Japan’s hot and humid summers, spray and roll-on deodorants often fail to keep you dry or smelling nice. Not so with Rubb."
Pulok Choudhury
Japan 🇯🇵
5_Gold_stars_108_x_16

The best natural deodorant!

"I tried several natural deodorants and pretty much gave up before discovering Rubb. I’m so pleased to have finally found the one that actually works well!”
A Readings
United Kingdom 🇬🇧
5_Gold_stars_108_x_16

No itchy armpits - win!

”Better than what I was using before. The Thailand heat is unforgiving but Rubb kept me dry and fresh all day! Also no itchy armpits - win!" 
Ryan Marsh
Thailand 🇹🇭
5_Gold_stars_108_x_16

I love this deodorant

”I particularly love the grapefruit deodorant. It smells great. Makes you feel fresh. And really works!" 
Amanda Sharman
United Kingdom 🇬🇧

Learn more about our fragrances

Sorrento Lemon & Citron

White Grapefruit & Pomelo

Black Pepper & Bergamot

Forest Mint & Citrus

Fragrance Free

Refill_Capsule_Tin_-_SLC3-min

Sorrento Lemon & Citron

Awaken your senses with our Sorrento Lemon & Citron blend, where bright lemon meets zesty citron for a fresh and uplifting experience. The subtle citrus notes are crisp and energising. This fragrance revitalises your mood and boosts your confidence, making it the perfect way to start your day with a burst of refreshing energy. 

Backed by our Irritation-Free Guarantee™, Rubb provides 24-hour protection that’s gentle on all skin types, yet tough on odour, so you stay fresh throughout the day. 
Refill_Capsule_Tin_-_WGP4-min

White Grapefruit & Pomelo

Brighten your day with the zesty freshness of White Grapefruit & Pomelo. This fragrance blends the sharp citrus of grapefruit with the sweet, juicy notes of pomelo to create a subtle uplifting and invigorating scent. It delivers a burst of fruity energy.

Backed by our Irritation-Free Guarantee™, Rubb offers 24-hour protection that’s gentle on all skin types but tough on odour, ensuring you stay fresh and comfortable. 
Refill_Capsule_Tin_-_BPB2-min

Black Pepper & Bergamot

Feel the boldness of Black Pepper & Bergamot, a unique blend that combines spicy warmth with earthy freshness. The pepper’s sharp, invigorating kick is balanced by the calming, citrusy scent of bergamot, creating a fragrance that feels both energising and grounding.

Backed by our Irritation-Free Guarantee™, Rubb delivers 24-hour protection that’s gentle on all skin types but powerful against odour. 
Refill_Capsule_Tin_-_FMC2-min

Forest Mint & Citrus

Refresh your senses with Forest Mint & Citrus, a cooling blend of sweet mint and zesty citrus. The crisp, minty freshness pairs perfectly with bright citrus notes, creating a scent that’s as invigorating as a walk through a cool, forest breeze. This fragrance leaves you feeling revitalised and energised, perfect for staying cool and confident throughout the day. 

Backed by our Irritation-Free Guarantee™, Rubb provides 24-hour protection that’s gentle on all skin types but tough on odour.
Refill_Capsule_Tin_-_FFR2-min

Fragrance Free

For those who prefer simplicity, our Fragrance Free option offers powerful 24-hour protection without any added scent. 

Backed by our Irritation-Free Guarantee™, Rubb is designed to be gentle on all skin types, safe for kids 6yrs+, and tough on odour, so you stay fresh and confident throughout the day. 

Free shipping on orders £40

Over 30,000 Happy Customers

Back by our Irritation-Free Guarantee™

Free shipping on orders £40

Over 20,000 Happy Customers

Back by our Irritation-Free Guarantee™

I do not smell at all! Plus I don't get any redness, any irritation or any itching under my armpits. It's such a good product.

Catherine Capon 🇬🇧

Shop our Best Sellers

Not sure where to start? We've put together our most popular bundle sizes. Available in all 5 fragrances.
24_Sept_square_-_The_Starting_Point2

The Starting Point

£17

Perfect for first-time Rubb users! Get everything you need to start fresh with a Forever Case and one refill capsule.
24_Sept_square_-_The_Double_Take

The Double Take

£21

Enjoy Rubb without the worry! With two refills in this pack, you’ll always have a backup ready to go. Running out will be a thing of the past.
24_Sept_square_-_The_Handy_Trio

The Handy Trio

£27

Save 10% with The Handy Trio! A Forever Case and three refills means more convenience, more variety, and fewer orders.
24_Sept_square_-_The_Family_Kit

The Family Kit

£41 (Free Delivery)

Save 15% and get Free Delivery with The Family Kit! Two Forever Cases and four refills, so everyone in the family fresh and stocked up for longer.
I really like the product, it provides what I need through out the day! My daughter uses it also. she has such a sensitive skin! Rubb is the only deodorant that does not irritate her at all!

Evangelia Kaliontzi 🇬🇧

Shop deodorant tins

Our travel-friendly 30g Aluminium Tins are easy to reuse and recycle. Perfect for on-the-go
bg-loobook

White Grapefruit
& Pomelo

bg-loobook

Black Pepper
& Bergamot

bg-loobook

Forest Mint
& Citrus

bg-loobook

Sorrento lemon
& Citron

bg-loobook

Fragrance
Free

What Our Customers Say

The verdict is in. Our customers love Rubb and so will you. 
5_Gold_stars_108_x_16

Hands down the best deodorant I’ve ever used!

"I am usually allergic to everything. With most products, I’d at least get some sort of itch or stinging and I get none of that with this deodorant. I absolutely love this product! "
May Tan
Thailand 🇹🇭
5_Gold_stars_108_x_16

Loving it!

"Just started using this and so far so great! It’s kept me dry, smell-free and without irritation; I usually get a stinging itch and my armpits- so very thankful that I’m not experiencing any of these issues. PS, I love that the case is refillable"
Colz 
United Kingdom 🇬🇧
5_Gold_stars_108_x_16

Proven to work in Japan’s hottest summers

"Rubb just works. No irritation, no rashes. In Japan’s hot and humid summers, spray and roll-on deodorants often fail to keep you dry or smelling nice. Not so with Rubb."
Pulok Choudhury
Japan 🇯🇵
5_Gold_stars_108_x_16

The best natural deodorant!

"I tried several natural deodorants and pretty much gave up before discovering Rubb. I’m so pleased to have finally found the one that actually works well!”
A Readings
United Kingdom 🇬🇧
5_Gold_stars_108_x_16

No itchy armpits - win!

”Better than what I was using before. The Thailand heat is unforgiving but Rubb kept me dry and fresh all day! Also no itchy armpits - win!" 
Ryan Marsh
Thailand 🇹🇭
5_Gold_stars_108_x_16

I love this deodorant

”I particularly love the grapefruit deodorant. It smells great. Makes you feel fresh. And really works!" 
Amanda Sharman
United Kingdom 🇬🇧
Why you'll love Rubb
Natural deodorant backed by our Irritation-Free Guarantee™ 

Learn more about our fragrances

Scroll to view more →

Sorrento Lemon & Citron

White Grapefruit & Pomelo

Black Pepper & Bergamot

Forest Mint & Citrus

Fragrance Free

Refill_Capsule_Tin_-_SLC3-min

Sorrento Lemon & Citron

Sorrento Lemon & Citron blend, where bright lemon meets zesty citron for a fresh and uplifting experience. The subtle citrus notes are crisp and energising.
Refill_Capsule_Tin_-_WGP4-min

White Grapefruit & Pomelo

Brighten your day with White Grapefruit & Pomelo. This fragrance blends the sharp citrus of grapefruit with the sweet, juicy notes of pomelo to create a subtle uplifting and invigorating scent.
Refill_Capsule_Tin_-_BPB2-min

Black Pepper & Bergamot

Feel the boldness of Black Pepper & Bergamot, a unique blend that combines spicy warmth with earthy freshness.
Refill_Capsule_Tin_-_FMC2-min

Forest Mint & Citrus

Refresh your senses with Forest Mint & Citrus, a cooling blend of sweet mint and zesty citrus. The crisp, minty freshness is as invigorating as a walk through a cool, forest breeze.
Refill_Capsule_Tin_-_FFR2-min

Fragrance Free

For those who prefer simplicity, our Fragrance Free option offers powerful 24-hour protection without any added scent.

Check out some of our video reviews

We've already had some amazing feedback from our Happy Customers. So far everybody has loved it and so will you. 

Frequently Asked Questions

What ingredients are in Rubb?

We've used only the best ingredients available to make Rubb a great deodorant. We even score 100/100 Excellent on the Yuka App

For a full list of our ingredients and why we've used them, check out this handy article in our help centre.  

Does Rubb contain Baking Soda?

No! Rubb natural deodorant does not contain baking soda. Baking Soda is an amazing ingredient for deodorising but it can cause issues with PH balance and our skin so we have opted to completely remove it from all of our formulations

What's this Irritation-free Guarantee?

We have worked hard on this formula to ensure it doesn't give you any irritation while using it. As long as you're not directly allergic to our ingredients, we guarantee it won't cause rashes and irritations like some other deodorants do. 

If you are irritated, we'll give you a full refund. 

Is Rubb vegan?

Yes! Rubb is 100% vegan friendly. We also do not test any of our products on animals.
Can I recycle my old containers
Yes you certainly can. Both our aluminium tins and our Refill Capsules are fully recyclable. 

To help the recycling system, please rinse them in warm water to remove any deodorant residue.

Top Tip: Give your tins a second life. Rubb tins make great travel pots. Keep them handy to store lotions, trinkets or small other items. 

Is Rubb suitable for sensitive skin?

Rubb has been formulated for people of all skin types including those with sensitive skin.  If you have particularly sensitive skin, we'd suggest you start with our Fragrance Free option. 

Is Rubb safe for children?

Yes! Yes! and triple yes! Rubb has been specially formulated for this exact reason. It is safe for children over 6 years old to use and we encourage it. 

How long does protection last?

Rubb will give you protection for up to 24hrs. We've tested in all climates, and situations to ensure Rubb deodorant will never let you down. It's even been to Everest Base camp and Glastonbury Festival where showering is, let's say, a luxury. 
Does Rubb contain aluminium, or synthetic fragrances?
No! We do not have aluminium or baking soda in our formulation and all of our scented deodorants are made with the highest grade essential oils available. 

We also use a very low concentration of essential oils. They can also be an irritant and you know our motto is Irritation-Free Guaranteed.  

What if I'm not satisfied with the product?

If you're not satisfied with Rubb reach out to our team right away. We are only happy if you're happy. We'll jump right on the case to resolve it in whatever way we can - even if that means a full refund.